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The MICE Industry can be broken down into four big groups. Those groups sum up what the meetings industry is and, in general, have a similar overall purpose.
Business meetings could be anything like any group of people gathering in a common location, for a common reason, is a type of meeting. Other examples include: strategic planning, shareholders meeting, management meetings, etc.
Incentives are a way to motivate or reward associates, dealers or any employee of a company, according to their previous performance or as a way to build teamwork. Resort retreats, annual summits and familiarization tours or even a day trip are common examples.
Corporate conferences usually gather a group of people by profession or personal interest in a specific field, looking for information exchange and discussion about a certain topic. These conventions require complex planning and itinerary organization well in advance. Annual gatherings of industry associations and organizations are a big component of this sector.
Exhibitions are also known for their extensive planning. They usually are highly produced trade shows that bring products to their audience. They could be either businesses selling to other businesses (B2B) or straight to the final consumer (B2C) larger fairs, despite having a clear target, might combine both modalities in the mix.
One of the main solutions for seasonality of destinations, MICE travelers are often keen to try a stay-cation, which means, after attending a corporate event, visitors and participants can dedicate some time to get to know more about the place and it’s attractions.
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